38 Geoff Livingston on Death of the Audience

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Geoff Livingston, author of Now is Gone: A Primer on New Media for Executives and Entrepreneurs, was guest speaker Monday at the Social Media Breakfast organized in Boston by Bryan Person of Monster and hosted by the Horn Group. Geoff led a lively discussion that focused on the transition from thinking of a monolithic audience to thinking of the individual people who make it up and form a community. I spoke with him afterward about his experiences helping arts organizations make this transition. One client of his is the Cultural Development Corporation's Source theatre in Washington, D.C., for whom he is helping create a Facebook presence and blog.

After spending most of today looking for just the right music to accompany this theme, I found "Sweet Blossom" by Robin Stine, courtesy of the Podsafe Music Network. The song is from her Daydream CD.

Making cameo appearances at the end of this episode are Chris Brogan, Steve Garfield, and Ami Chittwood with her new Chumby. The breakfast was held in the wine cellar of the Mooo Restaurant at Fifteen Beacon Hotel.

Wednesday, December 19, 2007

Thanks Len. This was great!
Great video Len! Too bad arts groups don't "get it".

It will take only one to be wildly sucessful which will create a stampede of others who are prepared to jump on the bandwagon.
Mark, I hope the podcast did not imply that I think all arts groups don't get it. Many, like the Western States Arts Federation and the City of Denver, a pioneering tech solutions to arts challenges. You're absolutely right that success breeds imitators and builds momentum, and that's beginning to happen in the arts sector. Since many believe technology and arts reside on different sides of the brain, they miss the natural connections, which have to do with creativity and innovation. Thanks for your message!
Well written article.
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